Lawrence Fisher
Assistant Professor
Roosevelt University
Communication/Integrated Marketing Communications/A&S
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| Office |
Chicago Campus |
Schaumburg Campus |
| Room |
505F
(Gage Bldg.)
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808a |
| Phone |
3228
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8923
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| Hours |
Mondays 4:30-5:30; Tuesdays 1:30- 3:00 pm and by appointment |
Not in residence at Schaumburg spring semester 2010. Please make arrangements to see me in 505 Gage, Chicago |
| E-mail |
lefisher@roosevelt.edu |
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| Classes Taught |
Spring 2010
IMC 240-01 IMC Research (Chicago-Gage)
IMC 440-01 and 440-10 Marketing Communications Research (Chicago-Gage)
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| Research Interests |
Ethnographic methods in consumer and advertising research
Advertising Effectiveness and Consumer-Brand Interaction
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| Education |
Postdoctoral Training, Business Administration, Wharton School, University of Pennsylvania
Postdoctoral Fellow, Departments of Anthropology and Linguistics, University of Chicago
Ph.D., Cultural Anthropology, Northwestern University (Woodrow Wilson Fellow)
M.A. Anthropology, Northwestern University, Interdisciplinary Social Psychology program
B.A. Psychology, University of California, Berkeley |
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| Major Publications |
Colonial Madness: Mental Health in the Barbadian Social Order (Rutgers Univ. Press, 1985)
Dropping Remarks and the Barbadian Audience, American Ethnologist, 1976
Explaining Explanation: Tension in American Anthropology (with O. Werner), Journal of Anthropological Research, 1978. |
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| Current Research Projects |
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Exploring the roots of ethnography as practiced in consumer research; A consumer-centric approach to advertising effectiveness. |
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Roosevelt University
Chicago 430 S. Michigan Ave, Chicago, IL 60605
Schaumburg
1400 N. Roosevelt Blvd, Schaumburg, IL 60173 |
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