Lawrence Fisher
Assistant Professor
Roosevelt University
Communication/Integrated Marketing Communications/A&S
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| Office |
Chicago Campus |
Schaumburg Campus |
| Room |
505F
(Gage Bldg.)
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808a |
| Phone |
3228
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8923
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| Hours |
Fall 2009 Mondays 4:00-5:30 pm, and by appointment |
Fall 2009, Wednesdays 1:30-2:30, Saturdays 2:45-3:45, and by appointment. |
| E-mail |
lefisher@roosevelt.edu |
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| Classes Taught |
Fall 2009
IMC 440-10 Marketing Communications Research (Chicago-Gage)
ImC 240-20 IMC Research (Schaumburg)
IMC 460-30 Account Planning (Schaumburg)
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| Research Interests |
Ethnographic methods in market and advertising research
Advertising Effectiveness and Consumer-Brand Interaction
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| Education |
Postdoctoral Training, Business Administration, Wharton School, University of Pennsylvania
Postdoctoral Fellow, Departments of Anthropology and Linguistics, University of Chicago
Ph.D., Cultural Anthropology, Northwestern University (Woodrow Wilson Fellow)
M.A. Anthropology, Northwestern University, Interdisciplinary Social Psychology program
B.A. Psychology, University of California, Berkeley |
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| Major Publications |
Colonial Madness: Mental Health in the Barbadian Social Order (Rutgers Univ. Press, 1985)
Dropping Remarks and the Barbadian Audience, American Ethnologist, 1976
Explaining Explanation: Tension in American Anthropology (with O. Werner), Journal of Anthropological Research, 1978. |
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| Current Research Projects |
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Exploring the roots of ethnography as practiced in consumer research; A consumer-centric approach to advertising effectiveness. |
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Roosevelt University
Chicago 430 S. Michigan Ave, Chicago, IL 60605
Schaumburg
1400 N. Roosevelt Blvd, Schaumburg, IL 60173 |
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